Monday, January 21, 2013

Best and Worst of Times -- Ringing in a New Year at The Rose

The Rose has been living the “best of times” and the “worst of times.” For that we owe you – our patients and supporters –a thank you and a sincere apology.

Over the past several months, our ancient phone system and limited staff combined with an increase in calls meant reaching us was often difficult. The increase in the number of calls to The Rose is a good thing. Every day more and more women are discovering The Rose’s high level of quality care. And, every insured woman understands that her paid mammogram helps us care for someone without insurance.

But if you or your physician calls and has to hold for very long, that’s a bad thing.

We’re facing two problems -- an ancient, well-used telephone system (actually it’s only 8 years old but in the communications world that’s getting close to ancient) that simply cannot keep up with the higher volume AND a need for more employees to answer and direct those calls.

Believe me, a new telephone system and adequate staff are funding priorities for 2013. Your help or funding suggestions toward reaching that goal are very much appreciated. Our short-term answers – we’ve improved software and we’re making shifts in personnel – are helping. In the meantime, our commitment to our patients compelled us to find ways to remind those who were more than 16 months “late” in scheduling their annual mammogram that it was time to take care of YOU.

I can’t tell you how many women have said they appreciated that extra reminder. For at least two women our call may have translated into a chance for longer survival. Fortunately the cancers we discovered fell into the “early stage” of diagnosis. One woman told me, “Who knows how long I would have waited? Thank goodness The Rose kept at me.”

Every woman deserves The Rose and the quality breast health care we provide. So we promise – with your continued support -- to “keep at it” in whatever way is needed.

Thank you for your patience and support.
 
-- Dorothy Gibbons, CEO and Co-Founder, The Rose

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