“Every time a woman makes an appointment and then doesn’t keep it, we lose three times,” Dorothy Weston Gibbons, co-founder and chief executive officer, explains. “We lose her, we lose the chance for another woman to have that appointment and, most importantly, we lose the chance to detect cancer in either of them.”
Gibbons said the goal is to:
- Increase mammography screening rates
- Increase first-time mammography screening of both African-American and Hispanic women
- Decrease no-show rates, and
- Ensure that all patients receive information about cervical cancer screening
“Our Empower Her to Care Project involves providing ‘care’ for more women by increasing capacity, maximizing resources and finding new, innovative ways to encourage screening that truly empower each woman to take ‘care’ of her health,” Gibbons said.
The Rose is one of many Houston-based nonprofit organizations to receive CPRIT grants this year. Others include but are not limited to HOPE Clinic, University of Houston and University of Texas Health Science Center at Houston.
“If we can figure out the reasons why women are not coming in, then we can better address the obstacles,” said Gibbons. “We are deeply grateful to CPRIT for this extraordinary opportunity to make a difference in our community.”
The Cancer Prevention and Research Institute of Texas was established in 2007 when Texas voters approved a constitutional amendment authorizing the state to issue $3 billion in bonds to fund cancer research and prevention programs and services.
The donation is the largest ever received by The Rose and will be funded over a two-year period.
The Rose is the Houston area's leading 501(c)(3) non-profit breast cancer organization providing mammography screening, diagnosis, access to treatment and support to all women regardless of their ability to pay. For an appointment, call 281-484-4708 or 866-680-4708. Insured or not insured, you are welcome at The Rose. Call us today.
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