Foundation Feature - Pink Ribbons Project

Communicating through the arts, Pink Ribbons Project raises awareness about breast cancer by helping underserved women receive screening and follow-up care throughout Greater Houston. Projecting this philosophy further in support of The Rose, Pink Ribbons Project has been instrumental in saving the lives of their community of sisters.

In 2009 two significant Pink Ribbons Project contributions totaling $226,219 completed our two-year Digital Conversion Campaign by providing the final match of the Mabee Foundation’s challenge and adding funding for a new ultrasound machine for the Galleria location. The timing of both gifts was perfectly choreographed enabling The Rose Galleria to open with full digital capacity seeing patients within two weeks, which is our standard. Since opening October 5 through the end of 2009, The Rose Galleria served 1,952 women; 663 were uninsured. 2,009 digital mammograms were performed, 677 for uninsured patients.

Pink Ribbons Project’s help in building capacity extended beyond their gifts for equipment. Throughout October, they partnered with KPFT in the fight against breast cancer. Listeners were encouraged to call and “pool” their donations together to reach a total of $1,000. Pink Ribbon’s commitment to The Rose was to donate one screening mammogram, for under and uninsured women in the Greater Houston area, for every $1,000 donated to KPFT. As a result of this community partnership, enough funds were generated for Pink Ribbons Project to provide 90 under and uninsured patients of The Rose with screening mammograms.

We sing the praises of Pink Ribbons Project for their support including the recent Pink Pool Campaign on KPFT and our new mobile mammography van and thank them sincerely for keeping The Rose in the PINK!