Wednesday, April 22, 2009

Pink Ribbons Project Brings Digital Dreams Campaign to an Exciting Close

In the midst of the current an economic crisis, we were issued another challenge...the challenge to convert from analog to digital mammography, bringing our technology to the finest ever.

In 2008, the Mabee Foundation extended us a challenge grant of $250,000, provided that we find a single donor to match their total gift and complete the entire $2.3 million campaign before the April 2009 deadline. Val-Asche Foundation quickly came through and matched their gift of $250,000. However, we still had the challenge of completeing the campaign.

Several organizations pitched in bringing us very close to the goal. With one week remaining, we still had $72,219 left to raise. Pink Ribbons Project stepped up to the plate and completed the campaign with only 3 days remaining before the deadline.

“We’re most excited that this was such a collaborative effort; so many organizations were involved,” said Susan Raft, Executive Director of Pink Ribbons Project. “We were happy to be able to put the cherry on top and make everyone’s money work for the community,” she added.

Switching to digital mammography will help us increase capacity, lower archiving cost and ensure that our patients get their results quickly. After the transition, we will be able to serve many more women.

The Sterling-Turner Foundation also came through with $70,000 to aid in the conversion of our mobile mammography units. This will allow us to further extend our reach throughout Texas.

On behalf of over 25,000 women who walk through our doors annually, we so appreciate all of the organizations and individuals who contributed toward our Digital Dreams Campaign. You make a difference!

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