Rose Kushner did not let up. After our meeting in Miama, she called every Friday.
“What have you done about setting up that non-profit?” she demanded.
“Nothing yet...." I would start to explain why, but she was a "no excuse" persona and she’d launch into her next question.
“How many letters have you written about the need for Medicare to cover screening mammograms?”
“Well, I’ve started…” My feeble explanations were never enough. I wanted to say,"I’m working 55-60 hours a week at my regular job, plus doing everything needed for The Rose. And some days I just run out of me."
“Have you even called your Congressman?” Her questions pummeled over the phone lines. I would usually hang up feeling totally chastised and also totally resolved that I would get something – anything—done by her next call.
Rose felt it was her duty to personally remind us about what needed to be done. Whether it was a new bill before Congress, the insurance debate, or informed consent, we needed to know about it and, more importantly, do something about it.
No one would deny that it was Rose’s influence and dogged determination that resulted in the introduction of a Congressional bill authorizing Medicare coverage for screening mammograms. She pulled out all the stops for that one. She arranged for Dixie to testify in front of the Senate Committee on Health. What an opportunity!
Of course, Rose convinced Dixie it was perfectly normal to fly to Washington, testify before Congress and also pay all your own expenses. Some days you didn’t know what hit you once Rose got started.
When the day came for her to testify, Dixie carried the black cassette that housed her precious slide program of photos – including the ones of the advanced cancer. She never let it out of her sight. She dressed conservatively, put on her best doctor face, and sat waiting in the illustrious chambers as the committee gathered. Suddenly she realized that her body was moving uncontrollably. Back and forth her torso bounced, slamming her back against the chair. It was her heart -- beating so hard it literally moved her chest. There was no way to stop it. She took a deep breath and pulled away from the chair seat but it continued to pound. She was so intent on trying regain control, she didn’t hear Senator Ted Kennedy invite her to the microphone. He announced her name a second time. Once she took her place and those slide images hit the screen, she returned to pure Dixie form.
She looked straight at the Chairman, shook her finger at him, then pointed to the screen. “That, Mr. Chairman, could be a picture of your mother or grandmother!”
The bill passed. Although it was repealed in November 1989, the law was reinstated in January 1991. Rose told a "funny" inside story about that bill. She said it passed only because the senators were convinced that women would not really use it. I bet they were surprised as that line item in the budget kept increasing, year after year.
When we finally started our non-profit and decided to name it The Rose, we did so partly because we wanted the name to be attractive and inviting to women, partly because of family ties for both Dixie and me, but mostly because of Rose Kushner. So I wrote to her knowing she’d be overjoyed with our news. Her response, typical of Rose, was candid, “What the hell do I need some living tribute for?”
I was crushed. Was there nothing I could do to please this lady? Years later, Harvey told us she never missed an opportunity to include in her public talks that there was a mammogram center in Houston named after her.
Sadly, Rose Kushner, our inspiration to dream beyond our limitations, never saw The Rose. She died from a reoccurrence in 1990.
Postscript … My wish is that everyone who has a dream also has a “Rose” in their life. Someone who cares enough to push when needed and persists beyond the pushing.
Or maybe we should become a “Rose” in someone’s life. Who knows? We may just nourish someone else’s dream right into reality.
This memory is one of 25 short stories written by Dorothy Gibbons, the Co-founder and CEO of The Rose, a nonprofit breast cancer organization. She and Dr. Dixie Melillo received the 501C3 documents for The Rose in 1986. A memory will be shared daily, culminating with number 25 on the day The Rose celebrates its 25th anniversary November 10.
© 2011 Dorothy Gibbons. All rights reserved.
Thursday, October 20, 2011
Wednesday, October 19, 2011
Meeting Our Match - Day 3 of 25 Memories -- A Countdown to Our 25th Anniversary Gala by Dorothy Gibbons
In March of 1985, Dixie convinced me to go with her to the International Breast Cancer Conference held in Miami. What a trip! We stayed at this outrageously wild art deco hotel located in the middle of the Coconut Grove area. I had a ball being at the conference, sitting shoulder to shoulder with some of the finest minds in the world. At that time, I didn’t understand half of what the speakers were talking about, but it was a great introduction to the physician education process.
Rose Kushner was listed as one of the speakers for the Miami program. She had written the book Why Me? What Every Woman Should Know About Breast Cancer to Save Her Life, one of the few books written for lay people outlining treatment plans for about breast cancer. Dixie and I had read the book, so I wrote her a letter, applauding her work, and asking if she’d meet with us sometime during the conference. I was hoping for she’d agree to coffee, but she insisted on dinner. Rose had spoken, it was done.
Rose Kushner was listed as one of the speakers for the Miami program. She had written the book Why Me? What Every Woman Should Know About Breast Cancer to Save Her Life, one of the few books written for lay people outlining treatment plans for about breast cancer. Dixie and I had read the book, so I wrote her a letter, applauding her work, and asking if she’d meet with us sometime during the conference. I was hoping for she’d agree to coffee, but she insisted on dinner. Rose had spoken, it was done.
Rose was a feisty woman with a mouth that wouldn’t quit. She was in her mid-fifties, with dark hair, and stood about 5 feet. She was the scourge of the medical community. The doctors, especially the breast surgeons, were terrified of her. I was absolutely enthralled.
A reporter for the Baltimore Sun, she was one of the first women to cover Vietnam. When she was diagnosed with breast cancer in 1974, she made medical history by refusing to undergo the one stage procedure. At that time, the standard course of treatment for a woman with a lump was to put her under anesthesia, remove the lump and if it was cancer, then the entire breast would be removed. Rose was appalled with the idea that a woman would wake up and find her breast gone.
“They told me they’d come out after removing the lump and tell my husband if it was cancer,” she explained. “I said ‘Why? It’s not Harvey’s breast!’” When the medical staff kept insisting this was the standard treatment, she set out to find a different way. After eighteen telephone calls, she found a general surgeon who agreed to remove only the lump which proved to be malignant. Only then did she allow a cancer specialist to remove her breast.
Eventually, she was awarded the Society of Surgical Oncology's James Ewing Award for outstanding contributions by a lay person to the fight against cancer. Harvey said it was poetic justice "because the society's members had booed her off their stage in 1974 when she challenged their standard treatments."
On this sparkling March evening in Miami, Dixie and I sat in a highly recommended restaurant with the famous Rose Kushner and her husband, Harvey. However, for me, the quality of the meal was lost to the conversation. I have never been quite so impressed. I had watched in awe earlier that afternoon as Rose debated with one of the leading authorities in breast cancer and other physicians about patient rights. She was outspoken and mesmerizing.
As we shared about the work we had been doing back in Pasadena, we noted all the community presentations Dixie had done in the last year.
Rose wasn’t impressed. In fact, she scowled.
“I used to do that,” she said, “and like you, I did it for free. I would go anywhere, anytime, and gave hundreds of talks. But I learned very quickly that my time has value and people appreciate you more when you charge something.”
Then she went on to say, “All those speeches don’t mean squat. A few women hearing about early detection won’t make any difference. Until mammograms are covered and mandated by Medicare, it doesn’t matter how much educating you do.”
At that stage in her career, Dixie was pretty prim and proper. Her dress, her style, the way she talked all were a bit conservative. Dixie had made it through medical school by cultivating “confrontation avoidance” survival techniques. She wasn’t about to challenge Rose. But as the evening wore on, Rose’s opinions were starting to sound like personal rebuffs.
Dixie shared the story of convincing the hospital administrator to lower the cost of the mammograms and explained her concern about it still costing too much.
“Too many women are coming to me with late cancers,” she said detailing her latest cases, expecting a tad bit of sympathy. She wasn’t ready for Rose’s reply.
“Then why don’t you get off your ___ (what do you think she said?) and do something about it?” Rose challenged.
Both Dixie and I sputtered.
“Like what?” Dixie asked.
“Start your own clinic. Create a non-profit. Find a way to take care of those women.” Rose launched into a tirade about what could be done if we had any gumption at all. Then she spent the rest of the evening hammering us about the importance of being involved with the legislative process.
The evening ended on a tentative note. We attempted parting niceties and offered half-hearted promises to keep in touch.
We left Miami battle- scarred.
This memory is one of 25 short stories written by Dorothy Gibbons, the Co-founder and CEO of The Rose, a nonprofit breast cancer organization. She and Dr. Dixie Melillo received the 501C3 documents for The Rose in 1986. A memory will be shared daily, culminating with number 25 on the day The Rose celebrates its 25th anniversary November 10.
© 2011 Dorothy Gibbons. All rights reserved.
© 2011 Dorothy Gibbons. All rights reserved.
Tuesday, October 18, 2011
The Early Years (continued) -- Day 2 of 25 Memories -- A Countdown to Our 25th Anniversary Gala by Dorothy Gibbons
(Note: This memory contains graphic descriptions of the reality of cancer.)
The phone calls always seemed to come when I was up to my, well you know the expression, in details for some elaborate event sponsored by the hospital. As PR director at Bayshore, medical photography was one of my assignments. I always dreaded those calls from Dixie. Those photos were different.
“Dorothy, we have another one.” Dixie would say. “Can you come over to the office?”
“Right now?” I panicked knowing I was about to lose a couple of hours from an already packed day.
“Yes, now. I just finished examining her. It’s worse than the last one, been out of the skin for two years. I need to document her case.”
I’d grabbed my trusty Canon, check for slide film, flash attachments and headed over to her office. These were the photos that would make the biggest difference in Dixie’s education presentations. I’d been handling the medical photography for years and was never squeamish about it, no matter what type of case.
I remember being called to the Operating Room when they wanted to chronicle extracting a 15-pound tumor from a woman’s abdomen. Bracketing and F-stops were the priority. I was most concerned about whether I had enough contrast among all the red of the open flesh. Much later, after specimen shots and measurements, I allowed the realization to settle in, “Hey, that was a living, breathing person under those sterile drapes.”
I never saw anything other than a “person” when I responded to the calls from Dixie. No matter how much she’d try to warn me, nothing ever prepared me for seeing advanced breast cancer. The women would be waiting for me, sitting alone in the exam room, covered by a gown. As I’d start to position them against a backdrop, we’d remove the covering and I would steel my face.
The sight was never the same. The smell of rotting flesh was the common factor. You knew when you entered the room what you were about to see wasn’t going to be good.
Sometimes it looked like a hunk of raw, oozing hamburger meat, attached to the outside of a woman’s breast. A closer look revealed the “hunk” was coming from the inside, stretching the skin in a grotesque shape.
The worse case was a young 28-year-old, whose cancer was so bad that it looked like it had exploded right out of her breast. Resembling a yellow cauliflower-bordered cavern, the gaping hole, about the size of a fist, sat in the very middle of her right breast and the muscles covering her ribcage could be seen. She was the single mother with two kids and no money. She had to keep working for as long as possible. Two weeks after I took the photo, she was dead.
One of the saddest cases was an elderly lady whose children had brought her in because “Granny couldn’t breathe” and “Granny had a bad smell about her.” She couldn't breathe because the cancer causing the ugly sores on her chest had also eaten into her lungs. No one had ever seen Granny undressed, so no one knew how long those sores had been there.
The woman I was to photograph this day had hid her tumor by covering it with diapers tucked inside her bra. She had discovered the lump in her breast a long time ago, but her husband had lost his job and with it, their medical insurance. Since she didn’t want it to be a “pre-existing disease” when he did find work and they could get insurance again, she never told anyone about it.
When this lady’s tumor erupted through the skin, she still didn’t understand the significance. She thought that no matter how big it got, it could be removed by surgery. She’d seen the newspaper stories about Dixie and made her appointment, hoping to find someone who could help.
The photo shoot went quickly. Afterwards, Dixie and I sat in her office. We didn’t talk. We sat, our minds racing but our voices stilled by the scene. We sat for the longest time.
“Unbelievable,” I said, finally breaking the silence, “how on earth did she hide that for so long from her husband?”
Dixie sighed, “I asked her that. She said she always kept her clothes on, even at night she wore a bra under her gown. I doubt she and husband were intimate anymore. They were so worried about money and no work and losing their home.”
“What now?” I asked.
Dixie replied, “Nothing … there’s nothing that can be done. All I can do is hold her hand while she dies.”
This memory is one of 25 short stories written by Dorothy Gibbons, the Co-founder and CEO of The Rose, a nonprofit breast cancer organization. She and Dr. Dixie Melillo received the 501C3 documents for The Rose in 1986. A memory will be shared daily, culminating with number 25 on the day The Rose celebrates its 25th anniversary November 10.
© 2011 Dorothy Gibbons. All rights reserved.
The phone calls always seemed to come when I was up to my, well you know the expression, in details for some elaborate event sponsored by the hospital. As PR director at Bayshore, medical photography was one of my assignments. I always dreaded those calls from Dixie. Those photos were different.
“Dorothy, we have another one.” Dixie would say. “Can you come over to the office?”
“Right now?” I panicked knowing I was about to lose a couple of hours from an already packed day.
“Yes, now. I just finished examining her. It’s worse than the last one, been out of the skin for two years. I need to document her case.”
I’d grabbed my trusty Canon, check for slide film, flash attachments and headed over to her office. These were the photos that would make the biggest difference in Dixie’s education presentations. I’d been handling the medical photography for years and was never squeamish about it, no matter what type of case.
I remember being called to the Operating Room when they wanted to chronicle extracting a 15-pound tumor from a woman’s abdomen. Bracketing and F-stops were the priority. I was most concerned about whether I had enough contrast among all the red of the open flesh. Much later, after specimen shots and measurements, I allowed the realization to settle in, “Hey, that was a living, breathing person under those sterile drapes.”
I never saw anything other than a “person” when I responded to the calls from Dixie. No matter how much she’d try to warn me, nothing ever prepared me for seeing advanced breast cancer. The women would be waiting for me, sitting alone in the exam room, covered by a gown. As I’d start to position them against a backdrop, we’d remove the covering and I would steel my face.
The sight was never the same. The smell of rotting flesh was the common factor. You knew when you entered the room what you were about to see wasn’t going to be good.
Sometimes it looked like a hunk of raw, oozing hamburger meat, attached to the outside of a woman’s breast. A closer look revealed the “hunk” was coming from the inside, stretching the skin in a grotesque shape.
The worse case was a young 28-year-old, whose cancer was so bad that it looked like it had exploded right out of her breast. Resembling a yellow cauliflower-bordered cavern, the gaping hole, about the size of a fist, sat in the very middle of her right breast and the muscles covering her ribcage could be seen. She was the single mother with two kids and no money. She had to keep working for as long as possible. Two weeks after I took the photo, she was dead.
One of the saddest cases was an elderly lady whose children had brought her in because “Granny couldn’t breathe” and “Granny had a bad smell about her.” She couldn't breathe because the cancer causing the ugly sores on her chest had also eaten into her lungs. No one had ever seen Granny undressed, so no one knew how long those sores had been there.
The woman I was to photograph this day had hid her tumor by covering it with diapers tucked inside her bra. She had discovered the lump in her breast a long time ago, but her husband had lost his job and with it, their medical insurance. Since she didn’t want it to be a “pre-existing disease” when he did find work and they could get insurance again, she never told anyone about it.
When this lady’s tumor erupted through the skin, she still didn’t understand the significance. She thought that no matter how big it got, it could be removed by surgery. She’d seen the newspaper stories about Dixie and made her appointment, hoping to find someone who could help.
The photo shoot went quickly. Afterwards, Dixie and I sat in her office. We didn’t talk. We sat, our minds racing but our voices stilled by the scene. We sat for the longest time.
“Unbelievable,” I said, finally breaking the silence, “how on earth did she hide that for so long from her husband?”
Dixie sighed, “I asked her that. She said she always kept her clothes on, even at night she wore a bra under her gown. I doubt she and husband were intimate anymore. They were so worried about money and no work and losing their home.”
“What now?” I asked.
Dixie replied, “Nothing … there’s nothing that can be done. All I can do is hold her hand while she dies.”
This memory is one of 25 short stories written by Dorothy Gibbons, the Co-founder and CEO of The Rose, a nonprofit breast cancer organization. She and Dr. Dixie Melillo received the 501C3 documents for The Rose in 1986. A memory will be shared daily, culminating with number 25 on the day The Rose celebrates its 25th anniversary November 10.
© 2011 Dorothy Gibbons. All rights reserved.
Monday, October 17, 2011
The Early Years -- Day 1 of 25 Memories -- A Countdown to Our 25th Anniversary Gala by Dorothy Gibbons
Local folks would try to convince you that Pasadena Texas in 1984 was the tourist Mecca for the whole state. After all, Pasadena was home of the infamous Gilley’s, the nationally known Strawberry Festival and oddly enough it could tout that NASA was located within its city limits. The truth was tourism couldn’t compare to oil and gas, Pasadena’s true glory. Thousands of people made their living at the petroleum plants that lined the Houston Ship Channel. Folks from outside the city limits seemed put off by the sometimes suspect quality of the air, even describing it as being a bit chewy. But the locals knew differently, that strange odor in the air was “the smell of money,” or so they said.
"Good ol’ boys" wasn’t just a working term, it was a way of life.
At that time, Gilley’s was the largest country and western dance hall in the entire nation, made even more famous as the film site for the movie Urban Cowboy. Pick-up trucks, cowboy hats and boot scooting were regular sights at the 15,000 sq. ft.-pieced together-barn-of-a-place. But its main attraction was the mechanical bull which landed some hapless want-to-be cowboy in the emergency room at least once a week. I never acquired a taste for C&W, but as the Public Relations Director for Bayshore Hospital I spent plenty of time enduring it. I experienced pure torture every time I had to host an out-of-town group to yet another evening at Gilley’s.
Promoting new physicians was one of my better duties, especially when it came to Dixie. She hadn’t been on staff for very long before I was called upstairs for the official “administrative” meeting.
Dixie was every PR person’s dream, a physician who was truly marketable. She was one of the few female general surgeons at that time and her passion for her work was obvious. Plus, she was pushing a new service that no other hospital was offering, at least not in our community.
“You cannot x-ray breasts with the same machine that’s used to x-ray a broken arm.” She argued with the hospital administrator during that first meeting when I got to observe her in action. “You have to have a dedicated mammography unit.” She had taken the Director of Radiology in tow and they were making a pretty convincing case to the administrator.
They pointed out that interest in women’s health was on the rise and that by providing more services to women the public's interest in the hospital would increase. The administrator was listening.
Dixie – even then - pressed on pricing.
“Charging $160 for a mammogram is too much money,” Dixie fumed. “Make it a reasonable amount and I’ll go out and give talks to the community. I’ll promote it to the hilt and I promise you I’ll get the women in here.”
“What’s reasonable?” the administrator asked.
He shouldn’t have done that. One should never ask Dixie what’s reasonable especially when it comes to what to charge a woman for screening. She wanted it to be $50, he choked on $100 but finally they agreed at $80.
So the deal was struck, the machine ordered and the marketing plan created. The city’s first dedicated breast imaging center opened and Dixie began her speaking circuit.
During the next 2 years, we gave over 300 community education presentations to anyone who would listen. I’d make the arrangements and do the driving. Dixie would do the talking. Civic groups, church groups, garden clubs, women’s groups, chemical plant employees, Rotarians and Rotary Anns, no one was turned down. Most were small groups, 20 or 30 people. Dixie once gave a talk that had only two people show up, and one was the other speaker.
A better evangelist for breast cancer screening has yet to be found. Dixie’s name and Breast Cancer became synonymous throughout the community. Women insisted on seeing her for breast exams or surgery.
Those 300+ presentations did their job. Women were becoming aware. But those drives were also giving us time together … to dream.
This memory is the first in a series of 25 short stories written by Dorothy Gibbons, the Co-founder and CEO of The Rose, a nonprofit breast cancer organization. She and Dr. Dixie Melillo received the 501C3 documents for The Rose in 1986. A memory will be shared daily, culminating with number 25 on the day The Rose celebrates its 25th anniversary November 10.
© 2011 Dorothy Gibbons. All rights reserved.
Thursday, June 9, 2011
Clients Invited to "Create While You Wait" During Pink Days at The Rose
Individuals making an appointment for a mammogram will also get the opportunity to make art when two local breast cancer organizations combine their strengths for Pink Days at The Rose Galleria. This collaborative effort of the Pink Ribbons Project, in motion against breast cancer, and The Rose, a nonprofit breast cancer organization offering screenings and diagnostic services for the insured and uninsured, is a six-month venture on the first Tuesday of each month from June to November.
“We want to offer Houston women a positive, powerful tool with which to take charge of their breast health and overall wellbeing,” said Dorothy Gibbons, co-founder and CEO of The Rose. “By pairing Pink Ribbons Project’s expertise in arts education and The Rose’s high-quality breast health services, we can provide the women of Houston with a unique and positive breast health care experience.”
Each first Tuesday will feature a different guest presenter. Artist Kermit Eisenhut, a member of the Pink Ribbons Project Advisory Board, launched the program on June 7. He provided instruction on a simple, fun art project for those awaiting their breast screening appointments or those who chose to stay after.
The subsequent first Tuesdays will feature opportunities for clients to be creative with jewelry-making and needlework as well as relax through yoga and massage.
Along with helping to coordinate the activities for Pink Days at The Rose Galleria, Pink Ribbons Project is covering the costs of the initial screening mammogram of uninsured clients who book on those Tuesdays: June 7, July 5, August 2, September 6, October 4, or November 1. Should further services be necessary for those uninsured clients, Pink Ribbons Project will cover those costs as well.
“Pink Ribbons Project mission is to save lives and improve the quality of life for those touched by breast cancer,” noted Loubel Cruz Galik, Executive Director for Pink Ribbons Project. “Helping to provide a day of art and education while also ensuring that uninsured women are well cared for is perfectly in line with what we are all about.”
For a complete list of activities, please contact Karen Campbell at kcampbell@therose.org. To book an appointment during the Pink Days at The Rose Galleria program, call 281.484.4708.
“We want to offer Houston women a positive, powerful tool with which to take charge of their breast health and overall wellbeing,” said Dorothy Gibbons, co-founder and CEO of The Rose. “By pairing Pink Ribbons Project’s expertise in arts education and The Rose’s high-quality breast health services, we can provide the women of Houston with a unique and positive breast health care experience.”
Each first Tuesday will feature a different guest presenter. Artist Kermit Eisenhut, a member of the Pink Ribbons Project Advisory Board, launched the program on June 7. He provided instruction on a simple, fun art project for those awaiting their breast screening appointments or those who chose to stay after.
The subsequent first Tuesdays will feature opportunities for clients to be creative with jewelry-making and needlework as well as relax through yoga and massage.
Along with helping to coordinate the activities for Pink Days at The Rose Galleria, Pink Ribbons Project is covering the costs of the initial screening mammogram of uninsured clients who book on those Tuesdays: June 7, July 5, August 2, September 6, October 4, or November 1. Should further services be necessary for those uninsured clients, Pink Ribbons Project will cover those costs as well.
“Pink Ribbons Project mission is to save lives and improve the quality of life for those touched by breast cancer,” noted Loubel Cruz Galik, Executive Director for Pink Ribbons Project. “Helping to provide a day of art and education while also ensuring that uninsured women are well cared for is perfectly in line with what we are all about.”
For a complete list of activities, please contact Karen Campbell at kcampbell@therose.org. To book an appointment during the Pink Days at The Rose Galleria program, call 281.484.4708.
The Rose Shrimp Boil - Back for the 22nd Year!
Time to pull out your Hawaiian Attire and Hula Skirts again ‘cause The Rose 22nd Annual Shrimp Boil is coming to the Pasadena Convention Center, Saturday, July 9. Bring your family and enjoy scrumptious food, great fun, and entertaining dancing and music, while raising money for one of the area’s most enduring charities – The Rose.
Last year, Southeast Houston’s oldest and largest fundraising event attracted over 1,000 people and grossed more than $110,000 with 80 Silent Auction items, 10 Live Auction items, and 2 Raffles. This year promises to be even better.
Doors open at 4:00 p.m. Pre-sale adult tickets are $20 and can be purchased online at https://therose.ejoinme.org/MyPages/ShrimpBoil/tabid/125625/Default.aspx. At the door, it’ll cost you $25. For kids 4-10 years of age, tickets are only $10, which includes a Kid’s Hot Dog Meal plus admission to the popular “Kids Zone.”
As you finish off mounds of fabulous, finger-licking good shrimp and sides, enjoy the entertainment and auctions. The Grateful Geezers and The Pee-Wee Bowen Bands will keep the joint jumping; while you cruise the Silent Auction tables (4:00-7:30 p.m.). You’ll want to purchase some Raffle Tickets, too, for a chance to win our first prize – a 46” LED-LCD HDTV, donated by the ZACHRY Company. Our amazing Live Auction begins at 6:00 p.m.
This year’s theme, Aloha Hollywood, kicks off a celebration of The Rose’s 25th Anniversary, which culminates in a grand 25th Anniversary Silver Gala on November 10, 2011. For 25 years, The Rose has provided screening mammograms, diagnostic services, and access to breast cancer treatment for all women regardless of their ability to pay. So when you buy a table, raffle ticket, or auction item, you are helping The Rose continue this important service to the community. Co-founders of the organization, surgeon Dr. Dixie Melillo and The Rose CEO Dorothy Weston Gibbons, as always, will be at the Shrimp Boil meeting, greeting and thanking the 1000-plus supporters and survivors expected to attend.
Sponsorships are still available. You can find all the information you need on our website under our “News & Events” tab. We are very grateful to last year’s sponsors including Bayshore Medical Center, Pinnacle Financial Strategies, Precision Radiotherapy Center, The Greensheet, Bayway Lincoln, Buffalo Flange, Inc., Coastal Plastic Surgery, East Houston General Surgery, Phelps Insurance, Casa OlĂ©, Best Buy, Bay Area Elite Properties, Buxton Interests, Inc., Rosewood Funeral Home, KBR, Shell Deer Park and Taylor & Taylor Construction LP.
“We prominently publish and display a sponsor’s name as a supporter of The Rose and the fight against breast cancer,” said Michelle Hanson Special Events Manager. “Even if a sponsor can’t attend, we still recognize them publicly and in print,” she said.
Another way for Houston businesses to support the event is to donate an item for the live and silent auctions. “There’s room in the mix for prizes big and small,” Hanson said. “Participants will bid on everything from airline tickets and automobiles to free dinners at the area’s best eateries, to gift cards at favorite stores.”
“Additionally, we invite everyone to visit The Rose website (http://www.therose.org/) to learn more about the many women we’ve assisted and the many lives we’ve helped save,” said Hanson.
For more information about The Rose 2011 Shrimp Boil and how to participate, call Hanson at (281) 464-5165 or contact her via e-mail at mhanson@TheRose.org.
Last year, Southeast Houston’s oldest and largest fundraising event attracted over 1,000 people and grossed more than $110,000 with 80 Silent Auction items, 10 Live Auction items, and 2 Raffles. This year promises to be even better.
Doors open at 4:00 p.m. Pre-sale adult tickets are $20 and can be purchased online at https://therose.ejoinme.org/MyPages/ShrimpBoil/tabid/125625/Default.aspx. At the door, it’ll cost you $25. For kids 4-10 years of age, tickets are only $10, which includes a Kid’s Hot Dog Meal plus admission to the popular “Kids Zone.”
As you finish off mounds of fabulous, finger-licking good shrimp and sides, enjoy the entertainment and auctions. The Grateful Geezers and The Pee-Wee Bowen Bands will keep the joint jumping; while you cruise the Silent Auction tables (4:00-7:30 p.m.). You’ll want to purchase some Raffle Tickets, too, for a chance to win our first prize – a 46” LED-LCD HDTV, donated by the ZACHRY Company. Our amazing Live Auction begins at 6:00 p.m.
This year’s theme, Aloha Hollywood, kicks off a celebration of The Rose’s 25th Anniversary, which culminates in a grand 25th Anniversary Silver Gala on November 10, 2011. For 25 years, The Rose has provided screening mammograms, diagnostic services, and access to breast cancer treatment for all women regardless of their ability to pay. So when you buy a table, raffle ticket, or auction item, you are helping The Rose continue this important service to the community. Co-founders of the organization, surgeon Dr. Dixie Melillo and The Rose CEO Dorothy Weston Gibbons, as always, will be at the Shrimp Boil meeting, greeting and thanking the 1000-plus supporters and survivors expected to attend.
Sponsorships are still available. You can find all the information you need on our website under our “News & Events” tab. We are very grateful to last year’s sponsors including Bayshore Medical Center, Pinnacle Financial Strategies, Precision Radiotherapy Center, The Greensheet, Bayway Lincoln, Buffalo Flange, Inc., Coastal Plastic Surgery, East Houston General Surgery, Phelps Insurance, Casa OlĂ©, Best Buy, Bay Area Elite Properties, Buxton Interests, Inc., Rosewood Funeral Home, KBR, Shell Deer Park and Taylor & Taylor Construction LP.
“We prominently publish and display a sponsor’s name as a supporter of The Rose and the fight against breast cancer,” said Michelle Hanson Special Events Manager. “Even if a sponsor can’t attend, we still recognize them publicly and in print,” she said.
Another way for Houston businesses to support the event is to donate an item for the live and silent auctions. “There’s room in the mix for prizes big and small,” Hanson said. “Participants will bid on everything from airline tickets and automobiles to free dinners at the area’s best eateries, to gift cards at favorite stores.”
“Additionally, we invite everyone to visit The Rose website (http://www.therose.org/) to learn more about the many women we’ve assisted and the many lives we’ve helped save,” said Hanson.
For more information about The Rose 2011 Shrimp Boil and how to participate, call Hanson at (281) 464-5165 or contact her via e-mail at mhanson@TheRose.org.
Wednesday, May 11, 2011
Bikers Against Breast Cancer Helps Family Thank The Rose
HOUSTON – More than 500 riders, volunteers, and supporters participated in the 3rd Annual Bikers Against Breast Cancer (BABC) record-setting ride Saturday, May 7. And at least one new rider plans to make it an annual event.
Debbie Stokes has arthritis, so she never considered a long ride an option. But as soon as she heard the BABC ride would be benefitting The Rose, she immediately signed up. According to Debbie, her daughter Elizabeth is alive today because of the breast cancer organization that provides services for the insured and uninsured.
At 21 years of age, Elizabeth found a lump during a routine breast self exam. The Liberty resident had learned about the importance of breast health care when she was 19 and a t-shirt attracted her to an educational booth at Houston’s annual Buzzfest concert. Since then, she’s taken care of herself and encouraged her friends to do so as well. However, as a young mother, she told herself the lump and her needs could wait and decided not to mention it to her doctor. Elizabeth’s father Larry had other plans.
Elizabeth’s aunt (Larry’s sister) is a 30-year survivor. He didn’t want his daughter taking any chances, so he applied a bit of paternal pressure. When Elizabeth went for her six-week checkup after having given birth to son Aiden, she mentioned the lump. Aware that she was uninsured, her doctor also knew of the services provided by The Rose and referred her for a screening. A mammogram, ultrasound, and a biopsy later, she got the news from Dr. Dixie Melillo, her physician and the Co-founder of The Rose.
She had breast cancer.
Both Elizabeth and Debbie thought of her own child when the report was received. Blue-eyed Aiden inspired Elizabeth. Debbie confesses her first thought was “Why not me?” and described the experience as “the hardest thing a parent can see her child go through.”
The Rose assisted Elizabeth in accessing the state-funded Medicaid Breast and Cervical Cancer Services Program. Soon she was insured and receiving aggressive rounds of chemotherapy at MD Anderson. She finished her last round March 7 and was pronounced cancer free on April 1.
“My mom never left my side,” the now 22-year-old Elizabeth reports.
“She kept telling me, ‘Failure is not an option,’” explained Debbie.
“I had an incentive – I wanted to watch my son grow up,” Elizabeth concluded.
Inspired by Elizabeth’s courage and tenacity, Debbie claimed her own victory when she completed the 45 miles on Saturday.
“I owe it to The Rose,” Debbie noted. “I wish I could do more. I tell everyone about what a great organization The Rose is, because, unfortunately, it’s still a secret to many.”
On top of caring for Elizabeth and helping out with her grandson, Debbie plans to continue to be a vocal advocate for The Rose and for young women not having to wait until they are 40 years of age to get coverage for mammograms.
Totals for the event are still being tallied, but 2011 BABC ride looks to be another record-breaking year. The event has grown from 125 bikes raising $10,000 in 2009 to this year’s estimated 391 riders and 85 ghost riders, raising nearly $50,000 for The Rose. A new opportunity called a “ghost rider” allowed for participation for those who would not be riding but who wanted to make a donation. In addition, more than 75 volunteers assisted with the registration, silent auction, and raffle.
“I applaud the incredible Bikers Against Breast Cancer Committee led by D’Etta Casto DeLeon for creating an outstanding event,” said Dorothy Gibbons, CEO and Co-founder of The Rose. “Looking over that sea of bikes was amazing. And I celebrated as stories were shared, tears were shed, and laughter and music made for a great day. There aren’t enough words to adequately thank the riders, committee, volunteers, and staff who made this fundraiser such a success.”
Bikers Against Breast Cancer launched in the Houston area in 2009. The committee consists of volunteers, assisted by The Rose staff. In its three-year history, BABC has raised a total of nearly $100,000 to benefit The Rose.
Debbie Stokes has arthritis, so she never considered a long ride an option. But as soon as she heard the BABC ride would be benefitting The Rose, she immediately signed up. According to Debbie, her daughter Elizabeth is alive today because of the breast cancer organization that provides services for the insured and uninsured.
At 21 years of age, Elizabeth found a lump during a routine breast self exam. The Liberty resident had learned about the importance of breast health care when she was 19 and a t-shirt attracted her to an educational booth at Houston’s annual Buzzfest concert. Since then, she’s taken care of herself and encouraged her friends to do so as well. However, as a young mother, she told herself the lump and her needs could wait and decided not to mention it to her doctor. Elizabeth’s father Larry had other plans.
Elizabeth’s aunt (Larry’s sister) is a 30-year survivor. He didn’t want his daughter taking any chances, so he applied a bit of paternal pressure. When Elizabeth went for her six-week checkup after having given birth to son Aiden, she mentioned the lump. Aware that she was uninsured, her doctor also knew of the services provided by The Rose and referred her for a screening. A mammogram, ultrasound, and a biopsy later, she got the news from Dr. Dixie Melillo, her physician and the Co-founder of The Rose.
She had breast cancer.
Both Elizabeth and Debbie thought of her own child when the report was received. Blue-eyed Aiden inspired Elizabeth. Debbie confesses her first thought was “Why not me?” and described the experience as “the hardest thing a parent can see her child go through.”
The Rose assisted Elizabeth in accessing the state-funded Medicaid Breast and Cervical Cancer Services Program. Soon she was insured and receiving aggressive rounds of chemotherapy at MD Anderson. She finished her last round March 7 and was pronounced cancer free on April 1.
“My mom never left my side,” the now 22-year-old Elizabeth reports.
“She kept telling me, ‘Failure is not an option,’” explained Debbie.
“I had an incentive – I wanted to watch my son grow up,” Elizabeth concluded.
Inspired by Elizabeth’s courage and tenacity, Debbie claimed her own victory when she completed the 45 miles on Saturday.
“I owe it to The Rose,” Debbie noted. “I wish I could do more. I tell everyone about what a great organization The Rose is, because, unfortunately, it’s still a secret to many.”
On top of caring for Elizabeth and helping out with her grandson, Debbie plans to continue to be a vocal advocate for The Rose and for young women not having to wait until they are 40 years of age to get coverage for mammograms.
Totals for the event are still being tallied, but 2011 BABC ride looks to be another record-breaking year. The event has grown from 125 bikes raising $10,000 in 2009 to this year’s estimated 391 riders and 85 ghost riders, raising nearly $50,000 for The Rose. A new opportunity called a “ghost rider” allowed for participation for those who would not be riding but who wanted to make a donation. In addition, more than 75 volunteers assisted with the registration, silent auction, and raffle.
“I applaud the incredible Bikers Against Breast Cancer Committee led by D’Etta Casto DeLeon for creating an outstanding event,” said Dorothy Gibbons, CEO and Co-founder of The Rose. “Looking over that sea of bikes was amazing. And I celebrated as stories were shared, tears were shed, and laughter and music made for a great day. There aren’t enough words to adequately thank the riders, committee, volunteers, and staff who made this fundraiser such a success.”
Bikers Against Breast Cancer launched in the Houston area in 2009. The committee consists of volunteers, assisted by The Rose staff. In its three-year history, BABC has raised a total of nearly $100,000 to benefit The Rose.
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